Haus of ritual 

prepared for  .  James Kenefick 

imagined by . serena martineau ///  artist  +  business creative 

the vision -

Haus of Ritual is more than a brand—it's a movement to bring reverence back to the everyday. To help people slow down, turn inward, and live with mindful intention, beauty, and presence.

In a fast-paced, overstimulated world, people are yearning for reconnection—with themselves, their creativity, and the rhythms of life. Haus of Ritual offers soul-nourishing tools and resources that transform the ordinary into the sacred— helping individuals establish rituals that ground, inspire, and realign.

Through sensory experiences, daily practices, and intentional designs, we empower people to create lives they love— while becoming more conscious, creative, aligned forces in the world.

The Offerings ~

Each element from Haus of Ritual is created as a vessel for beauty and transformation.

1. Self-Paced Online Courses

Evergreen courses that teach frameworks for mindful living, creative expansion, and self-reinvention. High-value, elegantly produced, and scalable—these courses serve as digital rituals to return home to self.

2. Intentional Journals & Planning Tools

Tangible, thoughtfully designed paper goods that guide users through intention-setting, vision mapping, and manifestation—turning each day into a sacred practice. These journals are both useful and beautiful, crafted to be proudly displayed and used daily.

3. Exquisitely Designed Daily Mindfulness Cards

A modern reimagining of the tarot or affirmation deck. Each card offers a gentle yet powerful prompt to align the user with clarity, creativity, or self-inquiry for the day. Designed as functional art, these cards live beautifully in any space.

4. A Modern Book on Creative Living

A contemporary, sensorially rich answer to The Artist’s Way. This book blends poetic storytelling, creative prompts, and soulful practices to help readers reclaim their aliveness and live each day as a work of art.

5. Annual Creative Retreats

Three immersive retreats each year, hosted in stunning destinations. These intimate gatherings allow participants to unplug, reconnect, and awaken their creativity through nature, ritual, community, and guided reflection.

6. A Future App Ecosystem

An elegant digital space housing the brand’s courses, daily prompts, journaling tools, and intentional living community. This app will allow for daily ritualization and deepen user connection and loyalty.

7. Future Ritual Offerings
As the brand evolves, Haus of Ritual will expand its product line to offer a full suite of intentional living tools designed to transform daily routines into sacred rituals. Planned offerings include ritual candles, chakra-aligning natural oils, hand-rolled incense, artisan matches, Ayurvedic-inspired self-care items, handcrafted altars made from reclaimed wood, guided meditation recordings, healing sound instruments such as sound bowls and chimes, and meditation cushions.

  • Every product is crafted with Mother Nature in mind. At Haus of Ritual, we believe that we are part of a greater symbiotic cycle—interwoven with the earth, not separate from it. This belief informs every decision, from material sourcing to packaging. Our commitment is to create with reverence, sustainability, and care—honoring both the inner world and the natural world in equal measure.

Why It’s Needed ~

At the heart of Haus of Ritual is a belief: when we heal ourselves, we help heal the world. By offering tools that help people become more intentional, grounded, and creatively alive, we support a ripple effect—one that transforms how people show up in their relationships, their work, and their communities. This is not about hustle or productivity. It’s about wholeness, presence, and living life as ceremony. And we do it with design-forward beauty; every product created to elevate both your inner world and your outer space. These are tools you’ll want to leave out because they are not only useful but artistically beautiful.

Haus of Ritual~

Funding a Movement in Intentional Creative Living

Funding Requested: $30,000 USD


Structure: $5,000/month for 6 months


Purpose: To fund the creative development of Haus of Ritual—a modern lifestyle brand offering self-paced courses, exquisite tools for mindful living, and immersive retreats—built to help people reconnect with themselves and consciously design more beautiful, aligned lives.

soulful support ~

How the Funds Will Be Used ~

The $30,000 investment will fund six focused months of full-time creative development, including:

  • Writing and designing digital course content

  • Developing intentional journal layouts and prototypes

  • Creating daily mindfulness card decks and samples

  • Completing the creative living book manuscript

  • Planning and branding the first three retreats

  • Designing brand identity, marketing assets, and launch roadmap

  • Wireframing and strategy planning for the future app

Note: This investment does not cover outsourced production costs (e.g., printing, manufacturing, domain fees, trademarking). Those will be handled through future fundraising, pre-sales, or partnerships.

Comparable Success Stories ~

Haus of Ritual is inspired by—and validated through—the success of aligned brands that prove the demand for beautiful, intentional tools for living:

  • The Five Minute Journal – A multi-million dollar brand born from one mindful habit

  • Wild House Paper – Elegant goods that combine emotion, reflection, and design

  • Samantha Wills Institute – A powerful blend of storytelling, entrepreneurship, and creative living

Each proves that consumers crave beautiful, meaningful tools for their inner world—and are willing to invest in them.

Revenue Potential ~

With multiple streams of income, Haus of Ritual is built for profitability and longevity.

Revenue Stream + Estimated Potential:

  • Digital Courses $77–$222 each (scalable, passive income)

  • Journals & Paper Goods $25–$50 per unit (high margin)

  • Mindfulness Card Decks $45–$70 per deck (giftable, collectible)

  • Creative Retreats $3,500 x 30 people/year = $105,000

  • Book Sales Ongoing royalties + brand credibility

  • App(future)$8–$12/month subscription

With an intentional launch and aligned marketing, the brand is positioned to reach six-figure annual revenue within its first 18 months—with exponential growth potential through product expansion and digital reach.

The Ask ~

I’m seeking a conscious investor who believes in soulful entrepreneurship, holistic wellness, and the power of intentional living.

Your support of $30,000 over six months will allow the foundational creative work of Haus of Ritual to come to life— building a timeless brand that not only generates revenue, but uplifts the lives of everyone it touches.

In return, you’ll be an integral part of a profitable, meaningful movement that helps people remember who they are and reclaim how they live. 

Let’s create Something Sacred

Haus of Ritual isn’t about fixing people.
It’s about guiding them back—to beauty, to purpose, to themselves. Through ritual, we reconnect. Through beauty, we heal. Through intention, we create a better world.

Let’s build it together.

With gratitude,
Serena Martineau